April 16, 2009

The 99 Percent Conference

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After a full day at The 99 Percent conference today, an event attended by creative people from industries ranging from product designers to graphic designers, developers and think tank creators I can easily tell I am overwhelmed. Overwhelmed in a great way - by information, ideas and creativity. The conference was organized by Behance and www.Coolhunting.com. I could write so much about what the speakers ranging from a controversial photographer Jill Greenberg to Threadless founder Jake Nickell, and a marketing, guru, author Seth Godin, etc had to say during their presentations.

However summing up my experience and what things I got out of the conference are:

- the leaders are about finishing, not starting. There are a lot of ideas, it’s not about being creative and having ideas, it’s about execution. Josh Rubin, the founder and editor in chief of Cool Hunting started the conference with his saying: " I believe there are no new ideas, just great executions."

- there’s a range of opinions, the challenge is to find the extremes and accept the middle.

- reduce everything you want to do to an action you can start right now.

Scott Belsky, founder of Behance talked about the art of being organized when creative. One of the points he made was about devoting a part of your day on not working on things, which are due immediately. Try to spend a part of your day on looking into future projects and doing research to discover new opportunities.

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