March 10, 2009

What Would Google Do

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Any airline that serves icecream on board will be mentioned on my blog ;-) so thank you Cathay Pacific. I decided to take What Would Google Do by Jeff Jarvis with me to Thailand. Really good book, very timely. The subchapters I enjoyed the most were

- your customers are your ad agency

- make mistakes well

- be a platform

And thanks to the amazingness of Twitter, I told the author Jeff Jarvis about it

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